AD EBiS vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
AD EBiS · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AD EBiS · Google Publisher Tag · share of sites in each country using one or the other
United States
418
77,333
Canada
166
41,155
United Kingdom
174
40,696
India
198
32,440
Germany
137
31,191
France
158
29,042
Australia
182
27,204
Spain
112
26,508
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AD EBiS | Google Publisher Tag |
|---|---|---|
| LCP | 1.7 s | 1.9 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
AD EBiS to Google Publisher Tag
| Domain | When |
|---|---|
| hockeyresultat.se | Dec 2025 |