Adform vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

Adform · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adform · Google Publisher Tag · share of sites in each country using one or the other

United States 4,068

77,333

United Kingdom 2,752

40,696

Canada 1,647

41,155

Germany 3,358

31,191

India 1,781

32,440

France 2,624

29,042

Spain 3,315

26,508

Australia 1,195

27,204

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adform sites · All Google Publisher Tag sites