ADFOX vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

ADFOX · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

ADFOX · Google Publisher Tag · share of sites in each country using one or the other

United States 5,293

77,333

United Kingdom 2,744

40,696

Canada 1,896

41,155

Germany 6,620

31,191

Russia 25,415

8,418

India 1,113

32,440

France 2,535

29,042

Spain 1,740

26,508

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All ADFOX sites · All Google Publisher Tag sites