Adobe DTM vs Matomo Tag Manager
Head-to-head usage across the sites we track.
Top sites by authority
Adobe DTM · Matomo Tag Manager · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
7
19
Open Page Rank 8+
43
243
Open Page Rank 7+
106
877
Open Page Rank 6+
147
1,557
Open Page Rank 5+
184
2,518
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adobe DTM · Matomo Tag Manager · share of sites in each country using one or the other
United States
3,074
4,442
Germany
1,504
5,489
France
1,397
4,821
Japan
1,161
3,659
United Kingdom
1,695
2,459
India
1,742
2,398
Italy
1,261
2,623
Netherlands
1,247
2,437
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adobe DTM | Matomo Tag Manager |
|---|---|---|
| LCP | 2.1 s | 1.8 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.