Adobe DTM vs Matomo Tag Manager
Head-to-head usage across the sites we track.
Top sites by authority
Adobe DTM · Matomo Tag Manager · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
5
20
Open Page Rank 8+
44
236
Open Page Rank 7+
110
864
Open Page Rank 6+
154
1,536
Open Page Rank 5+
195
2,488
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adobe DTM · Matomo Tag Manager · share of sites in each country using one or the other
United States
3,476
5,010
Germany
1,732
6,056
France
1,662
5,729
Japan
1,329
3,983
India
1,980
2,712
United Kingdom
1,903
2,695
Italy
1,445
3,017
Netherlands
1,416
2,737
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adobe DTM | Matomo Tag Manager |
|---|---|---|
| LCP | 2.1 s | 1.9 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.