AdRiver vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

AdRiver · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdRiver · Google Publisher Tag · share of sites in each country using one or the other

United States 1,590

77,333

Canada 705

41,155

United Kingdom 1,025

40,696

Germany 1,794

31,191

India 521

32,440

France 927

29,042

Australia 254

27,204

Spain 678

26,508

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdRiver sites · All Google Publisher Tag sites