AdRoll vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

AdRoll · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdRoll · Google Publisher Tag · share of sites in each country using one or the other

United States 23,552

69,673

Canada 6,363

35,821

United Kingdom 5,073

36,190

India 6,902

28,780

Germany 2,839

27,542

Australia 4,571

24,114

France 2,587

24,581

Spain 2,329

23,313

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdRoll sites · All Google Publisher Tag sites