AdRoll vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

AdRoll · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdRoll · Google Publisher Tag · share of sites in each country using one or the other

United States 26,453

77,333

Canada 7,386

41,155

United Kingdom 5,911

40,696

India 7,866

32,440

Germany 3,359

31,191

Australia 5,252

27,204

France 3,339

29,042

Spain 2,759

26,508

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdRoll sites · All Google Publisher Tag sites