AdThrive vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

AdThrive · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AdThrive · Google Publisher Tag · share of sites in each country using one or the other

United States 6,532

69,673

Canada 4,832

35,821

United Kingdom 4,386

36,190

India 2,969

28,780

Germany 2,319

27,542

Australia 3,704

24,114

France 1,745

24,581

Spain 1,371

23,313

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AdThrive sites · All Google Publisher Tag sites