Advert Stream vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
Advert Stream · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
72
Open Page Rank 8+
0
1,186
Open Page Rank 7+
0
5,411
Open Page Rank 6+
0
10,428
Open Page Rank 5+
0
16,880
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Advert Stream · Google Publisher Tag · share of sites in each country using one or the other
United States
10
69,673
United Kingdom
11
36,190
Canada
11
35,821
India
7
28,780
Germany
11
27,542
France
34
24,581
Australia
5
24,114
Spain
12
23,313
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Advert Stream | Google Publisher Tag |
|---|---|---|
| LCP | 1.8 s | 1.9 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.