Adverticum vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
Adverticum · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
72
Open Page Rank 8+
1
1,186
Open Page Rank 7+
6
5,411
Open Page Rank 6+
19
10,428
Open Page Rank 5+
35
16,880
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adverticum · Google Publisher Tag · share of sites in each country using one or the other
United States
73
69,673
United Kingdom
102
36,190
Canada
45
35,821
India
19
28,780
Germany
122
27,542
France
63
24,581
Australia
21
24,114
Spain
75
23,313
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adverticum | Google Publisher Tag |
|---|---|---|
| LCP | 1.8 s | 1.9 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.