Adverticum vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Adverticum · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
109
Open Page Rank 8+
1
2,084
Open Page Rank 7+
6
9,035
Open Page Rank 6+
19
18,455
Open Page Rank 5+
35
33,215
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adverticum · Microsoft Advertising · share of sites in each country using one or the other
United States
73
179,390
Italy
90
106,385
Germany
122
100,083
United Kingdom
102
87,382
France
63
73,584
Netherlands
75
63,866
India
19
59,833
Canada
45
57,630
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adverticum | Microsoft Advertising |
|---|---|---|
| LCP | 1.8 s | 1.9 s |
| INP | 100 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.