Adverticum vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Adverticum · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
108
Open Page Rank 8+
1
2,055
Open Page Rank 7+
7
8,925
Open Page Rank 6+
20
18,225
Open Page Rank 5+
36
32,802
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adverticum · Microsoft Advertising · share of sites in each country using one or the other
United States
99
194,280
Italy
87
120,089
Germany
137
109,223
United Kingdom
112
96,386
France
78
85,328
Netherlands
94
71,387
India
21
66,986
Canada
53
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adverticum | Microsoft Advertising |
|---|---|---|
| LCP | 1.8 s | 1.9 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.