Alexa Certified Site Metrics vs Google Analytics

Head-to-head usage across the sites we track.

Top sites by authority

Alexa Certified Site Metrics · Google Analytics · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Alexa Certified Site Metrics · Google Analytics · share of sites in each country using one or the other

United States 2,045

1,630,450

Japan 640

653,829

India 1,302

590,092

United Kingdom 1,165

519,612

Brazil 641

448,348

France 959

410,196

Germany 1,099

390,976

Canada 1,100

372,528

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Alexa Certified Site Metrics sites · All Google Analytics sites