Amazon Advertising vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

Amazon Advertising · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Amazon Advertising · Google Publisher Tag · share of sites in each country using one or the other

United States 46,534

69,673

Canada 20,982

35,821

United Kingdom 20,433

36,190

India 15,482

28,780

Germany 12,705

27,542

Australia 13,898

24,114

France 11,658

24,581

Spain 10,517

23,313

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Amazon Advertising sites · All Google Publisher Tag sites