Amazon Advertising vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Amazon Advertising · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Amazon Advertising · Twitter Ads · share of sites in each country using one or the other

United States 46,534

69,437

Japan 9,165

81,700

United Kingdom 20,433

32,274

India 15,482

33,719

Canada 20,982

26,144

France 11,658

20,992

Germany 12,705

19,517

Spain 10,517

20,740

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Amazon Advertising sites · All Twitter Ads sites