Apple Sign-in vs Facebook Login

Head-to-head usage across the sites we track.

Top sites by authority

Apple Sign-in · Facebook Login · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Apple Sign-in · Facebook Login · share of sites in each country using one or the other

United States 6,142

115,038

Japan 1,819

80,242

Brazil 2,080

50,577

India 3,226

40,025

United Kingdom 3,210

39,812

France 2,430

35,047

Italy 2,185

33,452

Canada 2,886

30,466

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Apple Sign-in sites · All Facebook Login sites