Apple Sign-in vs Facebook Login

Head-to-head usage across the sites we track.

Top sites by authority

Apple Sign-in · Facebook Login · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Apple Sign-in · Facebook Login · share of sites in each country using one or the other

United States 6,744

130,630

Japan 2,037

92,821

Brazil 2,263

56,858

India 3,475

46,313

United Kingdom 3,492

46,044

France 2,775

42,093

Italy 2,409

38,753

Canada 3,230

35,702

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Apple Sign-in sites · All Facebook Login sites