APPLOVIN vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
APPLOVIN · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
4
72
Open Page Rank 8+
14
1,186
Open Page Rank 7+
73
5,411
Open Page Rank 6+
147
10,428
Open Page Rank 5+
276
16,880
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
APPLOVIN · Google Publisher Tag · share of sites in each country using one or the other
United States
2,725
69,673
Canada
1,570
35,821
United Kingdom
1,198
36,190
India
1,037
28,780
Germany
774
27,542
France
701
24,581
Australia
1,086
24,114
Spain
655
23,313
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | APPLOVIN | Google Publisher Tag |
|---|---|---|
| LCP | 2.1 s | 1.9 s |
| INP | 125 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.