AppNexus vs Dealer Spike
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · Dealer Spike · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
41
0
Open Page Rank 8+
670
0
Open Page Rank 7+
2,747
0
Open Page Rank 6+
5,157
0
Open Page Rank 5+
8,426
0
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · Dealer Spike · share of sites in each country using one or the other
United States
55,306
2,264
United Kingdom
25,318
1
Canada
24,555
350
India
18,466
7
Germany
18,026
0
France
17,057
0
Australia
16,016
1
Spain
15,020
0
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | Dealer Spike |
|---|---|---|
| LCP | 1.9 s | 1.4 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Dealer Spike to AppNexus
| Domain | When |
|---|---|
| i69marine.com | Jan 2026 |
| i69motorsports.com | Jan 2026 |
| rogersperformancemarine.com | Oct 2025 |