AppNexus vs DoubleClick Campaign Manager (DCM)

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · DoubleClick Campaign Manager (DCM) · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · DoubleClick Campaign Manager (DCM) · share of sites in each country using one or the other

United States 55,306

5,533

United Kingdom 25,318

3,132

Canada 24,555

3,255

India 18,466

2,497

Germany 18,026

2,538

France 17,057

2,357

Australia 16,016

2,268

Spain 15,020

2,238

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All DoubleClick Campaign Manager (DCM) sites