AppNexus vs DoubleClick for Publishers (DFP)

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · DoubleClick for Publishers (DFP) · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · DoubleClick for Publishers (DFP) · share of sites in each country using one or the other

United States 63,153

19,927

Canada 28,277

12,284

United Kingdom 28,394

12,071

India 21,189

9,625

Germany 20,086

10,297

France 20,122

9,558

Australia 18,205

8,230

Spain 17,003

9,101

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All DoubleClick for Publishers (DFP) sites