AppNexus vs DoubleClick for Publishers (DFP)

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · DoubleClick for Publishers (DFP) · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · DoubleClick for Publishers (DFP) · share of sites in each country using one or the other

United States 55,306

17,387

United Kingdom 25,318

10,595

Canada 24,555

10,716

India 18,466

8,565

Germany 18,026

8,997

France 17,057

7,996

Australia 16,016

7,297

Spain 15,020

7,885

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All DoubleClick for Publishers (DFP) sites