AppNexus vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Google AdSense · share of sites in each country using one or the other

United States 63,153

131,437

India 21,189

99,010

Japan 11,357

99,382

United Kingdom 28,394

60,052

France 20,122

59,932

Canada 28,277

50,721

Germany 20,086

58,831

Brazil 13,558

55,171

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Google AdSense sites