AppNexus vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Microsoft Advertising · share of sites in each country using one or the other

United States 63,153

194,280

Italy 15,996

120,089

Germany 20,086

109,223

United Kingdom 28,394

96,386

France 20,122

85,328

Canada 28,277

64,841

India 21,189

66,986

Netherlands 16,405

71,387

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Microsoft Advertising sites