AppNexus vs Rakuten Advertising

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Rakuten Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Rakuten Advertising · share of sites in each country using one or the other

United States 63,153

2,528

United Kingdom 28,394

1,685

Canada 28,277

1,666

India 21,189

1,508

France 20,122

1,145

Germany 20,086

1,119

Australia 18,205

1,286

Spain 17,003

927

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Rakuten Advertising sites