AppNexus vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Twitter Ads · share of sites in each country using one or the other

United States 55,306

69,437

Japan 9,836

81,700

United Kingdom 25,318

32,274

India 18,466

33,719

Canada 24,555

26,144

France 17,057

20,992

Germany 18,026

19,517

Spain 15,020

20,740

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Twitter Ads sites