AppNexus vs Yahoo Advertising

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Yahoo Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Yahoo Advertising · share of sites in each country using one or the other

United States 63,153

2,206

Japan 11,357

25,074

United Kingdom 28,394

857

Canada 28,277

860

India 21,189

1,036

France 20,122

748

Germany 20,086

724

Australia 18,205

909

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Yahoo Advertising sites