AppNexus vs Yahoo Advertising

Head-to-head usage across the sites we track.

Top sites by authority

AppNexus · Yahoo Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

AppNexus · Yahoo Advertising · share of sites in each country using one or the other

United States 55,306

1,953

Japan 9,836

22,169

United Kingdom 25,318

777

Canada 24,555

776

India 18,466

930

Germany 18,026

647

France 17,057

660

Australia 16,016

858

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All AppNexus sites · All Yahoo Advertising sites