AppNexus vs Yandex.Direct
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · Yandex.Direct · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
47
3
Open Page Rank 8+
689
11
Open Page Rank 7+
2,812
45
Open Page Rank 6+
5,269
74
Open Page Rank 5+
8,688
159
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · Yandex.Direct · share of sites in each country using one or the other
United States
63,153
1,472
United Kingdom
28,394
819
Canada
28,277
619
Germany
20,086
1,796
India
21,189
313
France
20,122
782
Australia
18,205
206
Netherlands
16,405
1,246
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | Yandex.Direct |
|---|---|---|
| LCP | 1.9 s | 1.8 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.