AppNexus vs Yandex.Direct
Head-to-head usage across the sites we track.
Top sites by authority
AppNexus · Yandex.Direct · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
41
3
Open Page Rank 8+
670
12
Open Page Rank 7+
2,747
46
Open Page Rank 6+
5,157
76
Open Page Rank 5+
8,426
159
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
AppNexus · Yandex.Direct · share of sites in each country using one or the other
United States
55,306
1,082
United Kingdom
25,318
779
Canada
24,555
418
Germany
18,026
1,464
India
18,466
316
France
17,057
611
Australia
16,016
262
Netherlands
14,495
1,068
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | AppNexus | Yandex.Direct |
|---|---|---|
| LCP | 1.9 s | 1.8 s |
| INP | 100 ms | 100 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.