Automatad vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Automatad · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
108
Open Page Rank 8+
1
2,055
Open Page Rank 7+
10
8,925
Open Page Rank 6+
11
18,225
Open Page Rank 5+
13
32,802
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Automatad · Microsoft Advertising · share of sites in each country using one or the other
United States
44
194,280
Italy
21
120,089
Germany
26
109,223
United Kingdom
30
96,386
France
24
85,328
Netherlands
24
71,387
India
42
66,986
Canada
29
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Automatad | Microsoft Advertising |
|---|---|---|
| LCP | 2 s | 1.9 s |
| INP | 100 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.