Azure AD B2C vs Google Sign-in
Head-to-head usage across the sites we track.
Top sites by authority
Azure AD B2C · Google Sign-in · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
62
Open Page Rank 8+
0
712
Open Page Rank 7+
0
2,390
Open Page Rank 6+
0
4,162
Open Page Rank 5+
0
6,471
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Azure AD B2C · Google Sign-in · share of sites in each country using one or the other
United States
549
38,558
Brazil
203
35,505
India
369
29,692
United Kingdom
363
20,031
Germany
251
16,268
France
242
15,941
Indonesia
181
15,348
Canada
310
14,777
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Azure AD B2C | Google Sign-in |
|---|---|---|
| LCP | 2 s | 2.3 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.