Azure AD B2C vs Google Sign-in
Head-to-head usage across the sites we track.
Top sites by authority
Azure AD B2C · Google Sign-in · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
58
Open Page Rank 8+
0
719
Open Page Rank 7+
0
2,350
Open Page Rank 6+
0
4,079
Open Page Rank 5+
0
6,328
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Azure AD B2C · Google Sign-in · share of sites in each country using one or the other
United States
615
42,644
Brazil
219
38,463
India
397
32,272
United Kingdom
414
21,998
France
295
18,489
Germany
277
18,223
Indonesia
214
17,116
Canada
351
16,795
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Azure AD B2C | Google Sign-in |
|---|---|---|
| LCP | 2 s | 2.3 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.