Basis Technologies vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
Basis Technologies · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
5
72
Open Page Rank 8+
60
1,186
Open Page Rank 7+
180
5,411
Open Page Rank 6+
328
10,428
Open Page Rank 5+
522
16,880
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Basis Technologies · Google Publisher Tag · share of sites in each country using one or the other
United States
3,333
69,673
United Kingdom
424
36,190
Canada
659
35,821
India
605
28,780
Germany
222
27,542
France
198
24,581
Australia
265
24,114
Spain
201
23,313
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Basis Technologies | Google Publisher Tag |
|---|---|---|
| LCP | 1.9 s | 1.9 s |
| INP | 100 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All Basis Technologies sites · All Google Publisher Tag sites