Blue vs Google Remarketing Tag

Head-to-head usage across the sites we track.

2,308
websites
vs
670,223
websites, to May 2022

Detections for Google Remarketing Tag end in May 2022. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

Blue · Google Remarketing Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 8+ 4 0
Open Page Rank 7+ 17 0
Open Page Rank 6+ 36 0
Open Page Rank 5+ 69 0

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Blue · Google Remarketing Tag · share of sites in each country using one or the other

United States 508 27,355
India 218 13,633
United Kingdom 236 12,578
Brazil 739 11,234
Germany 245 10,589
Canada 217 10,238
France 186 9,327
Spain 287 9,198

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Blue Google Remarketing Tag
LCP 2.7 s 2 s
INP 200 ms 75 ms
CLS 0.05 0
TTFB 1100 ms 900 ms

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

All Blue sites · All Google Remarketing Tag sites

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