Broadstreet vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

Broadstreet · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Broadstreet · Google Publisher Tag · share of sites in each country using one or the other

United States 2,236

77,333

Canada 424

41,155

United Kingdom 316

40,696

India 306

32,440

Germany 93

31,191

France 93

29,042

Australia 174

27,204

Spain 81

26,508

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Broadstreet sites · All Google Publisher Tag sites