Broadstreet vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Broadstreet · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
108
Open Page Rank 8+
7
2,055
Open Page Rank 7+
76
8,925
Open Page Rank 6+
188
18,225
Open Page Rank 5+
321
32,802
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Broadstreet · Microsoft Advertising · share of sites in each country using one or the other
United States
2,236
194,280
Italy
79
120,089
Germany
93
109,223
United Kingdom
316
96,386
France
93
85,328
Netherlands
77
71,387
India
306
66,986
Canada
424
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Broadstreet | Microsoft Advertising |
|---|---|---|
| LCP | 2 s | 1.9 s |
| INP | 50 ms | 75 ms |
| CLS | 0.1 | 0 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.