Broadstreet vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Broadstreet · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Broadstreet · Microsoft Advertising · share of sites in each country using one or the other
United States
1,949
179,390
Italy
55
106,385
Germany
77
100,083
United Kingdom
278
87,382
France
74
73,584
Netherlands
60
63,866
India
277
59,833
Canada
375
57,630
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Broadstreet | Microsoft Advertising |
|---|---|---|
| LCP | 2.1 s | 1.9 s |
| INP | 50 ms | 75 ms |
| CLS | 0.1 | 0 |
| TTFB | 1000 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Broadstreet to Microsoft Advertising
| Domain | When |
|---|---|
| thejenatimes.net | Aug 2026 |