Carbon Ads vs Google AdSense

Head-to-head usage across the sites we track.

847
websites
vs
2,229,284
websites

Top sites by authority

Carbon Ads · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 9+ 5 40
Open Page Rank 8+ 21 725
Open Page Rank 7+ 62 3,365
Open Page Rank 6+ 92 7,093
Open Page Rank 5+ 129 13,183

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Carbon Ads · Google AdSense · share of sites in each country using one or the other

United States 293 131,437
Japan 160 99,382
India 302 99,010
United Kingdom 176 60,052
France 168 59,932
Germany 166 58,831
Indonesia 182 55,856
Brazil 183 55,171

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Carbon Ads Google AdSense
LCP 1.6 s 2.1 s
INP 50 ms 75 ms
CLS 0 0
TTFB 700 ms 900 ms

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

Google AdSense to Carbon Ads

DomainWhen
colormagic.appJul 2025

All Carbon Ads sites · All Google AdSense sites

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