Carbon Ads vs Twitter Ads
Head-to-head usage across the sites we track.
Top sites by authority
Carbon Ads · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
5
105
Open Page Rank 8+
21
1,719
Open Page Rank 7+
62
6,222
Open Page Rank 6+
92
11,032
Open Page Rank 5+
129
17,770
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Carbon Ads · Twitter Ads · share of sites in each country using one or the other
Japan
160
94,781
United States
293
77,223
India
302
38,219
United Kingdom
176
37,804
Canada
142
30,395
France
168
25,910
Spain
127
24,714
Germany
166
22,605
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Carbon Ads | Twitter Ads |
|---|---|---|
| LCP | 1.6 s | 1.9 s |
| INP | 50 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.