Carbon Ads vs Twitter Ads
Head-to-head usage across the sites we track.
Top sites by authority
Carbon Ads · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
5
104
Open Page Rank 8+
20
1,656
Open Page Rank 7+
60
5,949
Open Page Rank 6+
92
10,559
Open Page Rank 5+
126
17,009
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Carbon Ads · Twitter Ads · share of sites in each country using one or the other
Japan
118
81,700
United States
262
69,437
India
263
33,719
United Kingdom
146
32,274
Canada
126
26,144
France
123
20,992
Spain
103
20,740
Indonesia
159
19,597
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Carbon Ads | Twitter Ads |
|---|---|---|
| LCP | 1.6 s | 1.8 s |
| INP | 50 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.