Criteo vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

Criteo · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Criteo · Google Publisher Tag · share of sites in each country using one or the other

United States 41,258

69,673

United Kingdom 23,855

36,190

Canada 22,479

35,821

Germany 19,897

27,542

India 17,813

28,780

France 17,555

24,581

Australia 15,259

24,114

Spain 15,717

23,313

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Criteo sites · All Google Publisher Tag sites