Dealer Spike vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Dealer Spike · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Dealer Spike · Microsoft Advertising · share of sites in each country using one or the other

United States 2,264

179,390

Italy 0

106,385

Germany 0

100,083

United Kingdom 1

87,382

France 0

73,584

Netherlands 0

63,866

India 7

59,833

Canada 350

57,630

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Dealer Spike sites · All Microsoft Advertising sites