District M vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
District M · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
109
Open Page Rank 8+
0
2,084
Open Page Rank 7+
0
9,035
Open Page Rank 6+
1
18,455
Open Page Rank 5+
1
33,215
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
District M · Microsoft Advertising · share of sites in each country using one or the other
United States
102
179,390
Italy
45
106,385
Germany
55
100,083
United Kingdom
71
87,382
France
53
73,584
Netherlands
45
63,866
India
57
59,833
Canada
78
57,630
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | District M | Microsoft Advertising |
|---|---|---|
| LCP | 1.7 s | 1.9 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.