DoubleClick Ad Exchange (AdX) vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick Ad Exchange (AdX) · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick Ad Exchange (AdX) · Google AdSense · share of sites in each country using one or the other

United States 3,682

116,489

India 1,657

87,419

Japan 2,020

86,744

United Kingdom 1,630

53,239

Germany 1,659

51,378

France 1,406

50,047

Brazil 1,087

49,841

Indonesia 945

47,737

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick Ad Exchange (AdX) sites · All Google AdSense sites