DoubleClick Ad Exchange (AdX) vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
DoubleClick Ad Exchange (AdX) · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
DoubleClick Ad Exchange (AdX) · Google Publisher Tag · share of sites in each country using one or the other
United States
3,682
69,673
United Kingdom
1,630
36,190
Canada
1,254
35,821
India
1,657
28,780
Germany
1,659
27,542
France
1,406
24,581
Australia
834
24,114
Spain
1,129
23,313
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | DoubleClick Ad Exchange (AdX) | Google Publisher Tag |
|---|---|---|
| LCP | 1.5 s | 1.9 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
DoubleClick Ad Exchange (AdX) to Google Publisher Tag
| Domain | When |
|---|---|
| gbfans.com | Jul 2026 |
| lyricsasia.com | Jun 2026 |
| racingfixtures.co.uk | Jun 2026 |
| d3baseball.com | May 2026 |
| jednotky.cz | Mar 2026 |
| tvnews.by | Mar 2026 |
| andhraboxoffice.com | Jan 2026 |
| eyrtkdg7.online | Nov 2025 |
| beerme.com | Sep 2025 |
Google Publisher Tag to DoubleClick Ad Exchange (AdX)
| Domain | When |
|---|---|
| siwonplus.com | Jun 2026 |
| d3baseball.com | May 2026 |
| andhraboxoffice.com | Jan 2026 |
| quotezenith.com | Dec 2025 |
| rxrecursoshumanos.com | Sep 2025 |
All DoubleClick Ad Exchange (AdX) sites · All Google Publisher Tag sites