DoubleClick Ad Exchange (AdX) vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
DoubleClick Ad Exchange (AdX) · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
DoubleClick Ad Exchange (AdX) · Microsoft Advertising · share of sites in each country using one or the other
United States
4,155
194,280
Italy
1,482
120,089
Germany
1,926
109,223
United Kingdom
1,884
96,386
France
1,743
85,328
Netherlands
1,124
71,387
India
1,916
66,986
Canada
1,482
64,841
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | DoubleClick Ad Exchange (AdX) | Microsoft Advertising |
|---|---|---|
| LCP | 1.5 s | 1.9 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
DoubleClick Ad Exchange (AdX) to Microsoft Advertising
| Domain | When |
|---|---|
| patrimoniosdelahumanidad.com | Sep 2025 |
| jesusagrario.com | Aug 2025 |
| gotonight.com | Jul 2025 |
All DoubleClick Ad Exchange (AdX) sites · All Microsoft Advertising sites