DoubleClick Ad Exchange (AdX) vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
DoubleClick Ad Exchange (AdX) · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
DoubleClick Ad Exchange (AdX) · Microsoft Advertising · share of sites in each country using one or the other
United States
3,682
179,390
Italy
1,293
106,385
Germany
1,659
100,083
United Kingdom
1,630
87,382
France
1,406
73,584
Netherlands
940
63,866
India
1,657
59,833
Canada
1,254
57,630
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | DoubleClick Ad Exchange (AdX) | Microsoft Advertising |
|---|---|---|
| LCP | 1.5 s | 1.9 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
DoubleClick Ad Exchange (AdX) to Microsoft Advertising
| Domain | When |
|---|---|
| patrimoniosdelahumanidad.com | Sep 2025 |
All DoubleClick Ad Exchange (AdX) sites · All Microsoft Advertising sites