DoubleClick Ad Exchange (AdX) vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick Ad Exchange (AdX) · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick Ad Exchange (AdX) · Twitter Ads · share of sites in each country using one or the other

Japan 2,020

81,700

United States 3,682

69,437

India 1,657

33,719

United Kingdom 1,630

32,274

Canada 1,254

26,144

France 1,406

20,992

Spain 1,129

20,740

Germany 1,659

19,517

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick Ad Exchange (AdX) sites · All Twitter Ads sites