DoubleClick Ad Exchange (AdX) vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick Ad Exchange (AdX) · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick Ad Exchange (AdX) · Twitter Ads · share of sites in each country using one or the other

Japan 2,370

94,781

United States 4,155

77,223

India 1,916

38,219

United Kingdom 1,884

37,804

Canada 1,482

30,395

France 1,743

25,910

Spain 1,307

24,714

Germany 1,926

22,605

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick Ad Exchange (AdX) sites · All Twitter Ads sites