DoubleClick Campaign Manager (DCM) vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick Campaign Manager (DCM) · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick Campaign Manager (DCM) · Google AdSense · share of sites in each country using one or the other

United States 6,268

131,437

India 2,743

99,010

Japan 1,813

99,382

United Kingdom 3,411

60,052

France 2,636

59,932

Germany 2,773

58,831

Indonesia 1,858

55,856

Brazil 2,148

55,171

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick Campaign Manager (DCM) sites · All Google AdSense sites