DoubleClick Floodlight vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick Floodlight · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick Floodlight · Google Publisher Tag · share of sites in each country using one or the other

United States 299

69,673

United Kingdom 172

36,190

Canada 195

35,821

India 179

28,780

Germany 164

27,542

France 160

24,581

Australia 143

24,114

Spain 146

23,313

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick Floodlight sites · All Google Publisher Tag sites