DoubleClick Floodlight vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
DoubleClick Floodlight · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
0
70
Open Page Rank 8+
12
1,185
Open Page Rank 7+
22
5,440
Open Page Rank 6+
33
10,495
Open Page Rank 5+
42
17,037
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
DoubleClick Floodlight · Google Publisher Tag · share of sites in each country using one or the other
United States
328
77,333
Canada
220
41,155
United Kingdom
201
40,696
India
202
32,440
Germany
189
31,191
France
189
29,042
Australia
166
27,204
Spain
166
26,508
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | DoubleClick Floodlight | Google Publisher Tag |
|---|---|---|
| LCP | 2.2 s | 1.9 s |
| INP | 100 ms | 100 ms |
| CLS | 0.05 | 0.05 |
| TTFB | 800 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
All DoubleClick Floodlight sites · All Google Publisher Tag sites