DoubleClick for Publishers (DFP) vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick for Publishers (DFP) · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick for Publishers (DFP) · Google AdSense · share of sites in each country using one or the other

United States 19,927

131,437

India 9,625

99,010

Japan 6,709

99,382

United Kingdom 12,071

60,052

France 9,558

59,932

Germany 10,297

58,831

Canada 12,284

50,721

Indonesia 7,053

55,856

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick for Publishers (DFP) sites · All Google AdSense sites