DoubleClick for Publishers (DFP) vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick for Publishers (DFP) · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick for Publishers (DFP) · Google AdSense · share of sites in each country using one or the other

United States 17,387

116,489

India 8,565

87,419

Japan 5,864

86,744

United Kingdom 10,595

53,239

Germany 8,997

51,378

France 7,996

50,047

Brazil 6,145

49,841

Indonesia 6,096

47,737

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick for Publishers (DFP) sites · All Google AdSense sites