DoubleClick for Publishers (DFP) vs Google Publisher Tag

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick for Publishers (DFP) · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick for Publishers (DFP) · Google Publisher Tag · share of sites in each country using one or the other

United States 19,927

77,333

Canada 12,284

41,155

United Kingdom 12,071

40,696

India 9,625

32,440

Germany 10,297

31,191

France 9,558

29,042

Spain 9,101

26,508

Australia 8,230

27,204

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick for Publishers (DFP) sites · All Google Publisher Tag sites