DoubleClick for Publishers (DFP) vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick for Publishers (DFP) · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick for Publishers (DFP) · Microsoft Advertising · share of sites in each country using one or the other

United States 19,927

194,280

Italy 8,453

120,089

Germany 10,297

109,223

United Kingdom 12,071

96,386

France 9,558

85,328

Netherlands 8,020

71,387

Canada 12,284

64,841

India 9,625

66,986

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick for Publishers (DFP) sites · All Microsoft Advertising sites