DoubleClick for Publishers (DFP) vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick for Publishers (DFP) · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick for Publishers (DFP) · Twitter Ads · share of sites in each country using one or the other

Japan 6,709

94,781

United States 19,927

77,223

United Kingdom 12,071

37,804

India 9,625

38,219

Canada 12,284

30,395

France 9,558

25,910

Spain 9,101

24,714

Germany 10,297

22,605

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick for Publishers (DFP) sites · All Twitter Ads sites