DoubleClick for Publishers (DFP) vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

DoubleClick for Publishers (DFP) · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

DoubleClick for Publishers (DFP) · Twitter Ads · share of sites in each country using one or the other

Japan 5,864

81,700

United States 17,387

69,437

United Kingdom 10,595

32,274

India 8,565

33,719

Canada 10,716

26,144

France 7,996

20,992

Spain 7,885

20,740

Germany 8,997

19,517

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All DoubleClick for Publishers (DFP) sites · All Twitter Ads sites