EthicalAds vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
EthicalAds · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
EthicalAds · Google Publisher Tag · share of sites in each country using one or the other
United States
230
69,673
United Kingdom
118
36,190
Canada
92
35,821
India
198
28,780
Germany
116
27,542
France
88
24,581
Australia
73
24,114
Spain
78
23,313
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | EthicalAds | Google Publisher Tag |
|---|---|---|
| LCP | 1.4 s | 1.9 s |
| INP | 25 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 600 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
EthicalAds to Google Publisher Tag
| Domain | When |
|---|---|
| learnopengl.com | Mar 2026 |