EthicalAds vs Google Publisher Tag
Head-to-head usage across the sites we track.
Top sites by authority
EthicalAds · Google Publisher Tag · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
EthicalAds · Google Publisher Tag · share of sites in each country using one or the other
United States
278
77,333
Canada
105
41,155
United Kingdom
137
40,696
India
216
32,440
Germany
138
31,191
France
125
29,042
Australia
82
27,204
Spain
94
26,508
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | EthicalAds | Google Publisher Tag |
|---|---|---|
| LCP | 1.3 s | 1.9 s |
| INP | 25 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 550 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
EthicalAds to Google Publisher Tag
| Domain | When |
|---|---|
| learnopengl.com | Mar 2026 |