Facebook Chat Plugin vs WhatsApp Business Chat

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Chat Plugin · WhatsApp Business Chat · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Chat Plugin · WhatsApp Business Chat · share of sites in each country using one or the other

Brazil 1,513

328,496

India 3,748

198,355

Indonesia 1,715

111,209

Russia 396

98,336

Italy 2,778

91,922

Türkiye 1,219

90,959

Argentina 870

90,391

Spain 1,458

86,285

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Chat Plugin sites · All WhatsApp Business Chat sites