Facebook Chat Plugin vs WhatsApp Business Chat

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Chat Plugin · WhatsApp Business Chat · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Chat Plugin · WhatsApp Business Chat · share of sites in each country using one or the other

Brazil 1,342

307,890

India 3,181

183,638

Indonesia 1,380

97,658

Argentina 770

85,793

Italy 2,364

83,186

Russia 365

84,025

Türkiye 986

81,205

Spain 1,267

79,205

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Chat Plugin sites · All WhatsApp Business Chat sites