Facebook Pixel vs Google Analytics Enhanced eCommerce

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Google Analytics Enhanced eCommerce · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Google Analytics Enhanced eCommerce · share of sites in each country using one or the other

United States 682,486

45,075

Brazil 232,798

15,824

India 232,577

13,528

United Kingdom 215,651

18,188

Canada 179,139

14,684

Germany 152,732

13,787

France 143,703

17,868

Australia 147,442

10,112

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Google Analytics Enhanced eCommerce sites