Facebook Pixel vs Google Analytics Enhanced eCommerce

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Google Analytics Enhanced eCommerce · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Google Analytics Enhanced eCommerce · share of sites in each country using one or the other

United States 611,008

39,102

Brazil 214,285

14,161

India 210,862

11,754

United Kingdom 192,259

15,759

Canada 157,641

12,705

Germany 136,373

11,898

Australia 132,758

8,795

France 122,233

14,974

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Google Analytics Enhanced eCommerce sites