Facebook Pixel vs Hotjar

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Hotjar · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Hotjar · share of sites in each country using one or the other

United States 682,486

116,491

India 232,577

52,159

Brazil 232,798

40,380

United Kingdom 215,651

57,291

Canada 179,139

42,263

Germany 152,732

40,255

France 143,703

38,767

Australia 147,442

33,296

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Hotjar sites