Facebook Pixel vs Linkedin Insight Tag

Head-to-head usage across the sites we track.

Top sites by authority

Facebook Pixel · Linkedin Insight Tag · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Facebook Pixel · Linkedin Insight Tag · share of sites in each country using one or the other

United States 682,486

97,636

India 232,577

55,560

Brazil 232,798

26,036

United Kingdom 215,651

41,552

Canada 179,139

34,538

Germany 152,732

26,526

Australia 147,442

23,984

France 143,703

27,556

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Facebook Pixel sites · All Linkedin Insight Tag sites